An ad agency double agent plying my skills for start-ups and scale-ups. I love to solve problems and, while that might make me an annoying husband sometimes, it means I’m constantly striving for the innovative solution.

My mantra is “craft and unorthodoxy”. Craft: intentionality and thoughtfulness to drive memorability and engagement. Unorthodoxy: finding ways to delight people that others haven’t thought of, thereby delivering an unfair share of returns.

It starts with strategy, and strategy is sacrifice - the focus on prioritization. But it’s also the art of weaving an engaging story that links those decisions and helps draw others along.

I strive to be the “open mind that opens minds”, fostering open conversations not dictates from on-high, and celebrating diverse perspectives and ideas that can unlock unexpected opportunities.

Here's some examples of my work.