Will Burroughs

VP Creative and Brand Strategy in Los Angeles, California

Will Burroughs

VP Creative and Brand Strategy in Los Angeles, California

The need to solve problems has always driven me and, while it sometimes makes me an annoying husband, I believe it’s what shaped my love of strategy. I’ve done agencies, consultancies, brand strategy firms in Sydney, Amsterdam, San Francisco, London and Los Angeles; now I get to apply that perspective to hyper-growth startups. At its heart, strategy is sacrifice - the focus on prioritization.

But it’s also the art of weaving an engaging story that links those decisions and helps draw others along. I strive to be the “open mind that opens minds”, treating strategy as an open conversation not a dictate from on-high and always remembering that strategy without execution is just a keynote presentation.

In a post-digital world, we’ve moved beyond brand communications, and as digital products become intrinsically connected to physical ones brands need to leverage both in harmony. You can’t be defined as a “producer of x”; instead you must be seen as a “believer in y”, using your power and influence to change the lives of your customers.

Here's some of my work.

  • Work
    • Noom
  • Education
    • University of Sydney
Contact Me