Will Burroughs

VP Creative and Brand Strategy in Los Angeles, California

Will Burroughs

VP Creative and Brand Strategy in Los Angeles, California

An ad agency double agent plying my skills for start-ups and scale-ups. I love to solve problems and, while that might make me an annoying husband sometimes, it means I’m constantly striving for the innovative solution.

My mantra is “craft and unorthodoxy”. Craft: intentionality and thoughtfulness to drive memorability and engagement. Unorthodoxy: finding ways to delight people that others haven’t thought of, thereby delivering an unfair share of returns.

It starts with strategy, and strategy is sacrifice - the focus on prioritization. But it’s also the art of weaving an engaging story that links those decisions and helps draw others along.

I strive to be the “open mind that opens minds”, fostering open conversations not dictates from on-high, and celebrating diverse perspectives and ideas that can unlock unexpected opportunities.

  • Work
    • Noom
  • Education
    • University of Sydney
Contact Me